Abstract: Social media platforms and the interactive web have had a significant impact on political socialisation, creating new pathways of community-building that shifted the focus from real-life, localised networks (such as unions or neighbourhood associations) to vast, diffuse and globalised communities (Finin et al. 2008, Rainie and Wellman 2012, Olson 2014, Miller 2017). Celebrities or influencers are often focal nodes for the spread of information and opinions across these new types of networks in the digital space (see Hutchins and Tindall 2021). Unfortunately, this means that celebrities’ endorsement of extremist discourse or narratives can potently drive the dissemination and normalisation of hate ideologies.
This paper sets out to analyse the reaction of French social media audiences to antisemitism controversies involving pop culture celebrities. I will focus on two such episodes, one with a ‘national’ celebrity at its centre and the other a ‘global’ celebrity: the social media ban of the French-Cameroonian comedian Dieudonné M’bala M’bala in June–July 2020 and the controversy following US rapper Kanye West’s spate of antisemitic statements in October–November 2022. The empirical corpus comprises over 4,000 user comments on Facebook, YouTube and Twitter (now X). My methodological approach is two-pronged: a preliminary mapping of the text through content analysis is followed by a qualitative Critical Discourse Analysis that examines linguistic strategies and discursive constructions employed by social media users to legitimise antisemitic worldviews. We lay particular emphasis on the manner in which memes, dog-whistling or coded language (such as allusions or inside jokes popular within certain communities or fandoms) are used not only to convey antisemitic meaning covertly but also to build a specific form of counter-cultural solidarity. This solidarity expresses itself in the form of “ deviant communities” (see Proust et al. 2020) based on the performative and deliberate transgression of societal taboos and norms.
Abstract: Despite the benefits of the intersectional approach to antisemitism studies, it seems to have been given little attention so far. This chapter compares the online reactions to two UK news stories, both centred around the common theme of cultural boycott of Israel in support of the BDS movement, both with a well-known female figure at the centre of media coverage, only one of which identifies as Jewish. In the case of British television presenter Rachel Riley, a person is attacked for being female as well as Jewish, with misogyny compounding the antisemitic commentary. In the case of the Irish writer Sally Rooney, misogynistic discourse is used to strengthen the message countering antisemitism. The contrastive analysis of the two datasets, with references to similar analyses of media stories centred around well-known men, illuminates the relationships between the two forms of hate, revealing that—even where the antisemitic attitudes overlap— misogynistic insults and disempowering or undermining language are being weaponised on both sides of the debate, with additional characterisation of Riley as a “grifter” and Rooney as “naive”.
More research comparing discourses around Jewish and non-Jewish women is needed to ascertain whether this pattern is consistent; meanwhile, the many analogies in the abuse suffered by both groups can perhaps serve a useful purpose: shared struggles can foster understanding needed to then notice the particularised prejudice. By including more than one hate ideology in the research design, intersectionality offers exciting new approaches to studies of antisemitism and, more broadly, of
hate speech or discrimination.
