Von der Wiederentdeckung zur Vermarktung? Überlegungen zum »jüdischen Erbe« am Beispiel von Toledo
Translated Title
From rediscovery to marketing? Reflections on "Jewish heritage" using the example of Toledo
Author(s)
Publication Name
Publication Date
Abstract
What happens if Jewish history is declared »Jewish heritage«? All over Europe remnants of historical Jewish sites are (described and) advertised as tourist attractions promising an authentic experience of the past. The Spanish town of Toledo with its historic synagogue buildings and its Sephardic Museum is but one example of this new trend. In Toledo, places, memory, and the marketing of Jewish history are strongly interconnected. This article reflects on the importance of geographic sites in turning heritage into something visible and »visitable«. Historical traces materialize memory, while at the same time the label »Jewish heritage« weaves them into major narratives and thereby increases their popularity.
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Geographic Coverage
Original Language
Volume/Issue
25(2)
Page Number / Article Number
261-279
DOI
Link
Link to article (paywalled), Von der Wiederentdeckung zur Vermarktung? Überlegungen zum »jüdischen Erbe« am Beispiel von Toledo
Bibliographic Information
Von der Wiederentdeckung zur Vermarktung? Überlegungen zum »jüdischen Erbe« am Beispiel von Toledo. 2015: 261-279. https://archive.jpr.org.uk/10.1515/asch-2015-0018
