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"I think this person has a non-positive view on Jewish people" - Recognition of Antisemitism on Social Media. Preliminary Findings from an Exploratory Interview Study in Denmark
Author(s): Hübscher, Monika; Schmalenberger, Sophie
Date: 2025
Topics: Antisemitism: Definitions, Antisemitism: Online, Students, Universities / Higher Education, Main Topic: Antisemitism
Abstract: This research note presents preliminary findings from an exploratory qualitative study conducted in Denmark during March–April 2025. The study examines how non-Jewish university students perceive and classify antisemitic content on social media platforms. The primary aim of this study is to explore how individuals outside the Jewish community interpret antisemitic discourse on social media. By focusing on students, we seek to understand the extent to which antisemitism is encountered, recognized and problematized by those who according to studies experience social media as an important space of socialication and experience
Tertiary Antisemitism in Social Media Posts of Germany's Alternative für Deutschland
Author(s): Schmalenberger, Sophie; Hübscher, Monika
Editor(s): Hübscher, Monika; Von Mering, Sabine
Date: 2022
Topics: Antisemitism: Far right, Antisemitism: Discourse, Antisemitism: Definitions, Social Media, Main Topic: Antisemitism, Antisemitism: Online
Abstract: This chapter analyzes social media posts of Germany’s Alternative für Deutschland (AfD) on the occasion of the 75th anniversary of the end of World War II in Europe on May 8, 2020. With the help of the mixed-methods software MaxQDA we developed a code system that identifies antisemitic cues. As a result of our analysis, we formulate a definition of tertiary antisemitism to extend the established concepts of primary and secondary antisemitism. In our research we find that the AfD uses social media strategically to communicate a revisionist interpretation of World War II and the Holocaust by employing antisemitic cues, rather than explicit expressions of antisemitism. Further we identify four rhetorical strategies present in the AfD’s social media communication that normalize, mainstream, and vindicate antisemitism.