Abstract: The present study focuses on the way in which Zagreb Jews make sense of themselves and their world. It investigates how historical and socio-political changes have influenced transformations in Jewish identities, and how three generations of Croatian Jews living in Zagreb, the eldest (aged 70+), middle (aged 40–55) and younger (aged 20–30) generation, respond to changes in their social milieu. The study hinges on the premise that identity cannot be formed in isolation, but its emergence and development can only be achieved through social interaction. Embedded in a historical and social context, identity is treated as a product of the interaction between an individual and his environment, in which an individual is an active participant. This qualitative research, based on individual interviews (with the older and middle generation) and group interviews (with the younger generation) demonstrates that the Jews of Zagreb are active participants in their identity construction. Influenced by external factors, especially the Holocaust, the communist regime and the rise in Croatian national consciousness, Jews negotiate a sense of continuity via their own self-narratives, relating it to the self-narratives of others in their environment. A sense of self as a Jew develops from social interactions and meaningful relationships.