Abstract: This article focuses on the management of heritage and cultural tourism related to the complex identity of minority groups, where different components tend to produce different visions and practices. It highlights the impacts of globalized transnational networks and influences on political, cultural and religious identities and affiliations over long distances. In fact, diverse views, approaches, perceptions and representations may lead to disagreement and conflicts even within apparently compact ethnic or religious communities. The issues related to dissonant heritage management strategies and the related authorized heritage discourse, in terms of unbalanced power relations and diverging narratives, are considered. The theme of Jewish heritage tourism (J.H.T) is analysed, with a focus on the case of Syracuse, Italy. This historically cosmopolitan and multicultural city specializes in cultural tourism and tends to develop niche products, including J.H.T, in order to strengthen and diversify its international cultural destination status. Different components of the Jewish world, as well as non-Jewish stakeholders, practice different approaches to heritage tourism. Actors, discourses and reasons behind Jewish culture management and promotion will be highlighted and the reactions, perceptions and suggestions by the various stakeholders and groups involved will be portrayed, with the aim of contributing to the discussion about the complexity of niche heritage tourism processes in a multi-ethnic site.
Abstract: Issues arise when trying to understand the motivation of policymakers to preserve the assets of cultures that do not belong to the mainstream population. Tunbridge and Ashworth's seminal study on ‘Dissonant Heritage’ and Bennett's developmental model of intercultural sensitivity (DMIS model) provide a basis to evaluate both the motivations and the existence of a cultural dissonance. As there is a growing worldwide trend towards preserving and developing Jewish heritage tourism (JHT) this study examines Jewish heritage sites in three Macedonian cities endowed with rich Jewish history. Unlike previous studies concentrating on the notion of dissonant heritage, this research focuses on the motivation for preserving such sites, an issue hardly tackled before. Previous studies suggested the prevalence of six possible motives: guilt, facing harsh history, emphasis on dark tourism, revival of a harmonious past, respect, and economic benefits. Data were obtained via face-to-face interviews conducted with policy-makers from central and local governments. The interviews were analyzed qualitatively and quantitatively in order to determine the leading motives for preservation. The findings indicate that by establishing and maintaining Jewish Heritage sites, stakeholders reflect sentiments of respect and admiration for the perished Jewish community and a longing for the revival of an elusive harmonious past. The potential economic benefits and dark tourism surfaced only as minor motives. Practically, JH preservation is used to revive dialogue with a forgotten past that may also contribute to urban tourism development in the future. Conceptually, the interviews did not reveal any indication of heritage dissonance, a finding that stands in sharp contrast to the dissonant heritage theory.
