Abstract: The Auschwitz-Birkenau State Museum received two million visitors in 2019, making it the most heavily visited museum in Poland. This entry situates tourism at Auschwitz within the broader context of Holocaust tourism by providing an historical account of the phenomenon. It begins with those visitors to the camp before 1945 who were not tourists (Nazi officials, local suppliers, engineers), drawing attention to tourism’s ethical ambiguity. Since the museum’s 1947 opening, tourists have encountered a site undergoing continual development, its exhibition spaces and its messaging evolving from the Stalinist era through the Cold War to the present period. This chapter considers how shifts in the site’s memory politics, especially regarding the representation of different victim groups, have led to unresolved tensions that still surface during the tour. It then considers some present-day challenges to the legitimacy of tourism at Auschwitz, such as visitor behaviour or the difficulties in providing an appropriate, authentic, and informative experience to large crowds. Finally, the chapter reviews different scholarly approaches to Holocaust tourism, such as dark tourism theory and empirical visitor research, before concluding with questions for future research into Auschwitz tourism.
