Abstract: Executive summary
• Three of the four ‘alternative media’ platforms analysed were found to promote a
negative view of Jews
• The fourth was found to promote a negative view of Muslims, but not of Jews
(although it sometimes made use of arguments and images that are in other
contexts used to stigmatise Jews)
• A significant relationship was found between holding antisemitic views and having a
positive opinion of each of the three platforms that were found to promote a
negative view of Jews
• A significant relationship was also found between holding antisemitic views and
having a positive opinion of the Russian state-owned propaganda broadcaster, RT
(formerly Russia Today)
• By contrast, there was no relationship, or a substantially weaker and more conflicted
relationship, between antisemitism and evaluation of named ‘mainstream media’
sources
• Moreover, drawing on the ‘mainstream media’ in general for political information
was associated with lower levels of antisemitism
• In the interests of reducing prejudice, it would appear desirable to encourage use of
high quality, reputable sources of information at the expense of low quality fringe
sources
• Partial solutions to the problem could include:
- Demonetisation of problematic websites (for example, through withdrawal of
advertising)
- De-prioritisation of content from such websites in social media news feeds
and search algorithms
- Guidelines for members or employees of organisations such as political
parties, voluntary sector organisations, trade unions, and media companies,
both against sharing content or repeating claims from such websites and
against providing them with content in the form of interviews, quotations, or
stories
- In extreme cases, legal or regulatory sanctions against the owners of the
websites themselves
• However, it is at least as important for government, individual consumers, and other
stakeholders (including social media companies) to play their part in ensuring that
reputable media-producing organisations are able to remain viable as businesses
that can both invest in and promote high-quality content within a democratic
regulatory framework
