Abstract: The 2015 law granting Spanish nationality to the descendants of Jews expelled in 1492 is the latest example of a widespread phenomenon in contemporary Spain, the "re-discovery" of its Jewish heritage.
In The Memory Work of Jewish Spain, Daniela Flesler and Adrián Pérez Melgosa examine the implications of reclaiming this memory through the analysis of a comprehensive range of emerging cultural practices, political initiatives and institutions in the context of the long history of Spain's ambivalence towards its Jewish past.
Through oral interviews, analyses of museums, newly reconfigured "Jewish quarters," excavated Jewish sites, popular festivals, tourist brochures, literature and art, The Memory Work of Jewish Spain explores what happens when these initiatives are implemented at the local level in cities and towns throughout Spain, and how they affect Spain's present
Abstract: Since the early 1990s, and coinciding with the celebratory events of the fifth centenary, new cultural initiatives related to the legacies of Spain’s Jewish inhabitants have been added to the marketing of the country as a tourist destination. This article analyses how these initiatives foreground convivencia [coexistence] as a uniquely Spanish cultural tradition and shape it into a marketable ideological product, by focusing on the town of Hervás, in the province of Cáceres, Extremadura, as a prime example of the complexities inherent in these tourism initiatives. Over the last twelve years Hervás has organized a celebration of its Jewish identity in ‘Los conversos’ [‘The converts’], a three-day festival in which the town’s inhabitants dress up as ‘Jews’ and stage a collective performance of a theatre play related to its Jewish past. Through careful analysis of the gradual changes that have been incorporated into the festival and the play over the years, the article studies the entanglement of desires and anxieties and the multiple contradictions that arise as this town foregrounds its Jewish past to negotiate unresolved issues of transnational, national, regional and local identity. The article combines an analysis of textual sources, especially the literary works on which Hervás has relied to construct the image of itself promoted in the festival, and materials gathered from fieldwork there (promotional materials, video footage and photographs of the celebrations, interviews with organizers and participants, etc.). It also relies on the research undertaken by local historian Marciano de Hervás, and current theorizations of patrimonialization and heritagization (Urry 1995; Kirshenblatt-Gimblett 1998) and the ‘reinvention’ of Jewish culture in Europe (Gruber 2002) in the field of tourism studies.
