Abstract: This article aims at contributing to the discussion on the creation and management of heritage. It offers insights on the risk of cultural commodification that may occur when the discourse held by heritage selectors displays in a former multi-ethnic context, thus dealing with the memories left by an ethnic group that lost much of its influence, but still asks for participation and tries to have a voice in heritage management and development. The specific theme of Jewish heritage tourism is presented through the case of Lviv, Ukraine. Key stakeholders were interviewed in order to cross-analyse different perspectives and strategies. The risk of heritagization processes to paradoxically exclude the communities who created and ran that heritage in the past but is discussed through the reactions, perceptions, and suggestions of the various groups involved.