An Integrated Resource Development Approach: The Philadelphia Experience
Marcia I. Bronstein
Journal of Jewish Communal Service
Jewish Communal Service Association of North America (JCSA)
Because of declining annual campaign revenues, the Philadelphia federation moved from an event-driven to a donor-centered integrated development model. The move involved major structural changes, a new vocabulary and way of thinking, and a new culture of development, all based on the simple concept that donors are the federation's most important asset. This new model reversed the downward trend in the annual campaign and yielded increased revenues. In Journal of Jewish Communal Service, v.73 no.1, Fall 1996.
Pennsylvania
United States
United States
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An Integrated Resource Development Approach: The Philadelphia Experience. 1996: https://archive.jpr.org.uk/object-bjpa1816
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